When I began interning at Mantelpiece PR, I was told to expect a dynamic, ever-changing, fast-paced environment where I would have a busy but varied workload – and that’s exactly what I got!
The work day starts at 9am, beginning with a quick scan of emails to check what’s come in overnight. This usually includes press coverage for our clients, or an email briefing me on my tasks for the day. The team usually have a variety of work for me to assist with each day, which I found to be a really proactive way to learn essential PR skills, such as networking, effective communication and organisation.
One of my regular and most enjoyable tasks is to ensure we are up to date with current beauty trends, by scanning the health and beauty pages of key magazines and websites, such as ELLE, Vogue, Marie Claire, Grazia, LOOK, HELLO!, OK! and Get The Gloss. By sharing a summary of trends with the team, they are then able to pitch off the back of relevant beauty topics to achieve coverage.
A lot of my tasks require me to engage my creative side and writing kills – for example, writing this blog post! This has given me invaluable experience and taught me how to communicate messages effectively and appropriately.
A lot of the work I do is independent, but the team are great at briefing me and helping me out when I’m unsure of something. This has taught me how important it is to have a great deal of initiative within PR, but also how to work as part of the team within collaborative projects and brainstorming sessions.
I’ve also learned to adapt to new situations as the day can be unpredictable, meaning I have learned how to work under pressure and think on my feet. As a result, I’ve also learned how to effectively manage my time and prioritise certain tasks to ensure they are all completed by the set deadline. The working day comes to an end at 5.30pm. The days fly by, then it’s home to get ready for the next!
- By Rachel Bourdeaux, PR Intern