Case Study
Frozen For All Time
We launched CoolSculpting in the UK and it was our PR consultation and strategy that started the brand on the road to success that ended with the sale of the company to Allergan for $2.48billion.
This, like many of our other success stories with PR for Aesthetics, was a challenging campaign given that cryolipolysis, or fat-freezing, was completely unheard of in the UK at that time and CoolSculpting was a first-to-market. The start of the campaign relied heavily on an education program, to practitioners, consumers and press.
We recruited a cosmetic doctor from an A1 clinic as our brand ambassador, produced a consumer-led promotional video for in-clinic use which we scripted and produced and recruited patients for. This video continues to be used in clinics all over the UK. Fast-forward 18 months and our comprehensive, multi-service campaign involving consumer and trade editorial placement, practitioner-led speaker opportunities and events and it’s safe to say the job was a success.
