A Star is Born
For over seven years we looked after PR for a Medical Aesthetic brand called Dr Levy Switzerland.
At the start of our relationship it was a complete unknown and the market was flooded with ‘doctor brands’ so understandably there was an air of cynicism and nonchalance amongst beauty journalists. The brand had just one single retail site and a very compact range of just three SKUs.
Our task was simple but challenging – to take the brand from zero to hero with nothing but PR. With its expert founder, and exceptional formulations, we were understandably very excited to get started. Our campaign took shape with a top-down approach working on brand education with THE most influential press in the UK. Editorial started to appear in all the prestige titles including; Vogue, Harpers Bazaar, FT How To Spend It, Sunday Times STYLE, Tatler, Vanity Fair and Elle to name just a few but we went a step further. Not only did the brand begin to feature in such titles with regularity, but the team had created a pool of influential brand fans who genuinely fell in love with the Dr Levy Switzerland products.