Case Study
A Star is Born
For over seven years we looked after PR for a Medical Aesthetic brand called Dr Levy Switzerland.
At the start of our relationship it was a complete unknown and the market was flooded with ‘doctor brands’ so understandably there was an air of cynicism and nonchalance amongst beauty journalists. The brand had just one single retail site and a very compact range of just three SKUs.
Our task was simple but challenging – to take the brand from zero to hero with nothing but PR. With its expert founder, and exceptional formulations, we were understandably very excited to get started. Our campaign took shape with a top-down approach working on brand education with THE most influential press in the UK. Editorial started to appear in all the prestige titles including; Vogue, Harpers Bazaar, FT How To Spend It, Sunday Times STYLE, Tatler, Vanity Fair and Elle to name just a few but we went a step further. Not only did the brand begin to feature in such titles with regularity, but the team had created a pool of influential brand fans who genuinely fell in love with the Dr Levy Switzerland products.
We are in the business of making press and influencers fall in love with you. Fast forward seven years and throw in some A-list celebrity fans, over five awards won/year on average, a business partnership with a top London store and a chain of high-end facial providers, dozens and dozens of on-target pieces of editorial in print and online (breathe) and the success is clear for all to see.
