Mantelpiece PR is delighted to announce that its Director, Abbie Carter, took part in an interview with media relations company, Response Source to reveal all about what it’s like working in the Beauty PR sector. Here’s what she had to say…
Response Source: What do you like most about working in the beauty sector?
Abbie: The beauty sector is a great industry to be in as it is so innovative, fast moving and exciting! We are extremely lucky to work with such a vast range of brands and experts and no day is ever the same.
The best part of my job is being able to meet with our lovely journalist contacts, to discuss our client’s latest launches and how our experts can assist with features and articles they are working on.
Response Source: How do you differentiate your campaigns in a highly-competitive sector?
Abbie: Mantelpiece PR recognises that its aesthetic and clinical clients will require a different press office function to its beauty, health and lifestyle product clients, therefore have package options for both with an opportunity to really tailor the campaign.
If a brand isn’t ready for a fully serviced PR campaign, Mantelpiece PR offers a brand consultancy service to help a brand’s entry into the aesthetic market.
Response Source: What have you learnt about the industry since working in the sector?
Abbie: One thing that I have learnt about the industry since working in the sector is the power of the consumer! They have a wealth of information now available to them when deciding what products to purchase or which treatment to have.
There are so many scientific skincare brands on the market based on extensive research and clinicals to back up their claims so consumers are not as willing to buy the ‘fluff’ brands and will therefore pay a bit more for the ‘medi-luxe’ skincare products such as Dr Levy Switzerland.
Response Source: What are your top three tips for working with influencers?
Abbie: As a team, we believe that it is really important to maintain our relationships with journalists, influencers, bloggers and people of note in the industry. My top tips are:
- Make time to meet your contacts in person regularly even if just for a quick catch up coffee!
- Always meet editorial and call-in deadlines so your contacts can rely on you for help with their features or reviews.
- Follow up and ask how they are getting on trialling a particular product or treatment as this provides really good insight and future opportunities for your brands.
So, there you have it! An exclusive look into the world of Beauty PR, from our Director herself. If you’d like to find out more regarding working in Beauty PR or to receive a free, no-obligation consultation about how we can help your brand, do drop us an email on firstname.lastname@example.org